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Case Study: Optimizing Pricing Floors

How Tripledot's Revenue Improved By 30% By Tracking Bid Levels

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    Tripledot has switched their price floor configuration from using basic setup to a data driven approach by leveraging the bid level data from SOOMLA platform.

    Following the switch Tripledot saw a triple digit increase in eCPM of all 3 major networks and their revenue more than doubled.

    What's in the Report
    • Bid Distribution Breakdown
    • Pricing Floor Recommendations
    • Changing Pricing Floors Guidelines / Rules