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SOOMLA Monetization Benchmarks Report

A comprehensive comparison of eCPMs for 1ST IMPRESSIONS and overall, providing a ranking of MONETIZATION PROVIDERS in the mobile industry

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    This study is based on information collected through the SOOMLA platform. We analyzed the activity of over 30 million users in 9 countries over the span of 3 months (October 2017 - December 2017). Together these users viewed 2.5 Billion impressions showing 17,000 advertisers in close to 450 apps.

    What's in the Report
    • eCPM by Country
    • eCPM by Ad Type
    • eCPM by Platform
    • Interstitials Breakdown
    • Rewarded Videos Breakdown
    • Top Advertisers Comparison
    • Ad Networks Comparison
    • Easy To Digest Take Aways