A comprehensive comparison of eCPMs for 1ST IMPRESSIONS and overall, providing a ranking of MONETIZATION PROVIDERS in the mobile industry
This study is based on information collected through the SOOMLA platform. We analyzed the activity of over 30 million users in 9 countries over the span of 3 months (October 2017 - December 2017). Together these users viewed 2.5 Billion impressions showing 17,000 advertisers in close to 450 apps.
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