Q1 2018
Monetization Benchmarks

A comprehensive comparison of eCPMs
for 1ST IMPRESSIONS and overall,
providing a ranking of MONETIZATION
PROVIDERS
in the mobile industry

  • Top Advertisers Performance Comparison

  • Top 10 Advertiser Breakdown

    • Comprehensive comparison of the Top 10 Advertisers broken down by ad type and platform. Ad-networks will be able to see which advertisers are buying aggressively for each ad format and platform, while publishers can gain valuable insight on which advertisers are a potential fit for direct deals per ad format and platform.

  • Advertisers: First of Impression Lovers

  • High Ratio First Impressions

    • Monetization providers and advertisers have different bidding strategies when it comes to first impressions. Some are more aggressive while others seem indifferent to the impression sequence.

SOOMLA Q1 2018:
Monetization Benchmarks

A comprehensive comparison of eCPMs
for 1ST IMPRESSIONS and overall,
providing a ranking of MONETIZATION
PROVIDERS
in the mobile industry

SOOMLA Q1 2018:
Monetization Benchmarks Report
 
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