The SOOMLA Mobile Gaming Insights Report - Q1 2016

A Complete Analysis of In-App Purchases in F2P Games

Key Insights
- Past in-game payers are 6x more likely to pay in your game.
- 71% of all purchases are of single use items, but 65% of revenue comes from lifetime items.
- Games that leverage the holiday season can increase revenue by 83% above the annual average.
The likelihood to pay in a 2nd game increases with the amount spent in the 1st game.

Probability of 1st game payers to pay in another game
Payment Likelihood
- Recurring Whales: 13% of payers in a given game will also pay in another game.
- Fastest coin in the west: quick payers in 1st game are 18% more likely to pay in 2nd game.
- Deep pockets: over 40% of the users who paid +25$ in one game, will also pay in another game.

Virtual Economy
- For each in-game item purchased with money there are 18 items purchased with virtual currency.
- 71% of all purchases are of single use items.
- 65% of the revenue comes from lifetime items.
- "Remove Ads" accounts for 1% of revenue, yet 56% of payers buy it.
Market Purchase Distribution

Sessions Per User vs. Session Duration
Session Distribution
- 33% of all users play only one session before churning.
- Only 6% of all users will play more than 20 sessions.
- Strategy games are the most engaging with an average session duration of 11 minutes (2.6 times more than other genres).
- Users play 23% more sessions on phones, but tablet sessions are longer.

The SOOMLA Mobile Gaming Insights Report - Q1 2016

A Complete Analysis of In-App Purchases in F2P Games