A Complete Analysis of In-App Purchases in F2P Games
Past in-game payers are 6x more likely to pay in your game.
71% of all purchases are of single use items, but 65% of revenue comes from lifetime items.
Games that leverage the holiday season can increase revenue by 83% above the annual average.
The likelihood to pay in a 2nd game increases with the amount spent in the 1st game.
Probability of 1st game payers to pay in another game
Recurring Whales: 13% of payers in a given game will also pay in another game.
Fastest coin in the west: quick payers in 1st game are 18% more likely to pay in 2nd game.
Deep pockets: over 40% of the users who paid +25$ in one game, will also pay in another game.
For each in-game item purchased with money there are 18 items purchased with virtual currency.
71% of all purchases are of single use items.
65% of the revenue comes from lifetime items.
"Remove Ads" accounts for 1% of revenue, yet 56% of payers buy it.
Market Purchase Distribution
Sessions Per User vs. Session Duration
33% of all users play only one session before churning.
Only 6% of all users will play more than 20 sessions.
Strategy games are the most engaging with an average session duration of 11 minutes (2.6 times more than other genres).
Users play 23% more sessions on phones, but tablet sessions are longer.
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