A unique synopsis of in-game behavior in F2P games.
Weekends and evenings are in-app purchase prime time.
Payers repeatedly pay in the same quarter of the day.
Simulation games have the best 1,7,and 30-day retention.
Users in asia are more likely to pay.
45% of all spending users convert within the First Hour
Back-to-work despair: puzzle games monetize best on mondays
When do users pay?
PAST SUPPER is when users spend the most.
British users prefer spending on the Ride home from work.
Aussies and Kiwis open their wallets on sundays.
Educational apps monetize best during homework hours.
We analyze the rates of 3 conversion goals: purchase, social login and rating.
Most of your users will convert on day zero, or won’t convert at all.
Conversion goals are very different across continents and device families.
45% of all paying users will make the first in-app purchase in the first hour of the game.
Days-to-conversion average and median are very far apart. The report highlights the reasons.
US and Europe perform social login significantly faster than other continents.
Only 2% of the users come back to a game after 30 days
How long do users stay in the game
By day-30, 98% of your users will have left.
Simulation games boast the best 1-, 7-, and 30-day retention
Puzzle games keep players highly engaged, but only on Day-1
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