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Privacy Policy

Last updated: May 15th , 2018

Effecive Date: May 25th, 2018

Soomla Inc. (“Soomla” “we” “us” or “our“) provides development and data tools to mobile applications In the course of providing our website and our services (our “Services“) we collect information about you and about the users (“End Users“) of your mobile application. This privacy policy explains how we collect, use, share and protect information about you as well as how we use information we collect about the End Users. It also explains what your choices are regarding the collection, use and sharing of your information and that of your End Users.

  1. What is "Personal Information"?

Personal information is information that we hold about you, and which identifies, or together with other information may identify, you and/or your End Users.

  1. Information We Collect:

We set out below examples of the different ways in which we use personal information and where this personal information comes from.

2.1 Information about you, as a user of our services or Website:

2.1.1 Information you provide to us:

When you sign up for the Services, we ask you for information such as your username, password, email address, website, Skype ID, phone number, job role and country of residence. This information is necessary for us to provide you the Services. If you do not provide this information we would not be able to provide the Services to you.

If you choose to connect to the Services using credentials from a third party service like Google will need to collect authentication information and encrypted access credentials. For Google we ask for information such as your Google account email address, and access to your public profile data including your user name and profile photo.

We use this information to identify you in your use of the Platform. For example, we may take your Third Party Service profile photo and present it alongside your Third Party Service email address.

Any feedback, questions, comments, suggestions, ideas, or the like that you send to us. These will be treated as non-confidential and non-proprietary and we may use them and share them with third parties. This is described more fully in Terms and Conditions.


2.1.2 Information we collect passively from you - Usage, Log, Cookies:

When you use our Services, we use cookies and similar technologies to collect information about your location, your application, your activities in the Soomla platform, information about your device and log information. This is described in more detail in the Section “Cookies and Other Technologies” below. The information includes:

Information about your estimated location which may be deduced by various technologies including: IP address.

The unique identifier assigned to your application by the relevant app store, information about the app meta data of your application, your application’s marketing materials publicly available on the different app stores and different attributes regarding the gameplay and structure of your Application.

This includes information, such as the time of an event, how you came to the Services, what search engine and search keywords you may have used to get to the Service, pages you visit on the Service, your activity on the forum. Your actions with respect to emails we send you such as when you open them and what you click in them.

Information about the device you are using such as, hardware model, operating system, application version number and browser, mobile network information, IP addresses, user names, real names, email addresses and other custom properties.

Server logs regarding how you use the Services or view content provided by Google, which may include: Google search queries, telephony log information like phone number, calling party number, forward number, time and date of calls, duration of calls SMS routing information and types of calls, IP address, device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL, cookies that may uniquely identify your browser or your Google Account.


2.1.3 Google Analytics:

We use a tool called “Google Analytics” to collect some information we listed above about your use of the Services. We use the information we get from Google Analytics to improve the Services and to help you improve your Application.  In order to collect this information, Google Analytics may set cookies on your browser or mobile device, or read cookies that are already there. Google Analytics may also receive information about you from apps you have downloaded, that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Services to another application which partners with Google, is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Please review those and see for information about how Google uses the information provided to Google Analytics and how you can control the information provided to Google. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on for Google Analytics which can be found here:

2.1.4 Information we collect from third parties

We use Linkedin Sales Navigator to locate and connect with individuals that may find our services interesting. You may decline such requests or remove the connection at any time. You can control which messages you receive by adjusting your communication preferences on the Privacy Settings page or using the unsubscribe options in the footer of messages as applicable (e.g., Sales Navigator InMails).

2.2 Information about your End Users:

We use technologies such as Software Development Kits (SDKs) or Advanced Programming Interfaces (APIs) to collect information about your End Users' technical data, mobile devices, uses of your application, interaction with social media website and interaction with advertising as described below.

We use these technologies to recognize the End User's device and to track the End User's activities in the your application in order to provide our Services to you. These technologies work by storing a line of code in your application that resides in the End User's mobile device and synchronizes information back and forth between the End User's mobile device and our servers. When an End User removes the application from his or her mobile device this line of code will also be removed.

It is your responsibility to disclose clearly, and obtain consent to, our use of cookies on your End User's device, how we collect and use your End User's data as well as our sharing it with third parties and processing information on servers outside of the European Economic Area.

We collect and store the following End User information:

This includes information, such as URL information, cookie data, IP address, network connection type (e.g., WiFi, 3G, LTE), browser type, language, operating system, and Soomla application version.

The types of devices the End User uses to access the Application, their mobile provider, network and device performance the unique device identifier assigned to that device by phone makers, carriers, or makers of the operating system (to the extent allowed by such phone makers, carriers, or makers of the operating system) identifiers for advertising Google Advertising ID or IDFA and geographic or geolocation information.

Information about how the End User uses and interacts with the applications whose developers are users of our Services. This includes: how the End User uses the different Application functions, the amount of time the End User spends in the Application.

We collect data about how End Users interact with ads inside the application. This includes viewing, clicking on the ads as well as whether or not an End User performed post-click action like installing the advertised.

Information about the country in which the End User might reside as deduced by various technologies including: IP address.


Where available, we combine an End User's device id or advertising with non personally identifiable information in order to allow us to uniquely identify such End User's device for purposes of storing specific and aggregate usage preferences and data.

  1. How We Use Personal Information

We use personal information to provide our Services to you, to improve our Services and to protect our legal rights. We limit the collection of personal information to that which is relevant for the these purposes. We will not store, access, transmit, retain or otherwise use personal information in any way that is incompatible with the purposes for which it has been collected or stored as described in this Privacy Policy, unless such alternative use is authorized in writing.

To the extent EU data protection law applies to our processing of personal data about you as user of our Services, we act as the "data controller". To the extent EU data protection law applies to our processing of personal data about of users of your mobile applications ("end users") we serve as the "data processor".

We use your information in order to:

To do this we also use your information to: Provide you with technical support and assistance in the development of the modules in your Application; ensure that the Services function well and communicate with you about the Services by email, forums, notifications within the Services (transactional messages). For example we will contact you to notify you of any issues with the Services or any suspicious activity in your account. The legal basis for these uses in the performance of the contract with you.

In some cases, your use of information provided to you by us may require the End User's consent. It is your responsibility to disclose clearly, and obtain consent as required by applicable data protection law.

We use your information for analytics and measurement to understand how our services are used in order to make improvements to our services or develop new components to the Services through understanding how you and your End Users use and interact with them, including how you interact with applications, advertising, products, and services that are made available, linked to, or offered through the Services. For example: we use what we learn about volume usages by mobile devices to help optimize the layout of the Services; we use what we learn about your End Users' interactions with your application and with advertising to provide you with information you can use to improve your application.

We use information about how you and your End Users use your application in order to prevent or detect fraud by the End Users.

The legal basis for these uses is our legitimate interest in the improvement and optimization of our service offerings and in ensuring the security of our services and we apply appropriate safeguard to protect your information (see Section 6 below).

When needed, we use your information to enforce this Privacy Policy, the Terms of Use ( and any other terms that you have agreed to, including to protect the rights, property, or safety of Soomla, its users, or any other person, or the copyright-protected content of the Services as well as to comply with our legal obligations.

The legal basis for these uses is our legitimate uses in the performance of our contractual obligations; protection of our legal rights, compliance with legal obligations and protection of the rights of users and other individuals.

If you agree, we will contact you by email to inform you of new products and Services that might be of interest to you. You can opt out of such email communications at any time by clicking the "unsubscribe" link at the bottom of each email or by contacting us at

Soomla representatives may send you connection requests or messages on social media. You may decline such requests or remove the connection at any time.


  1. How we Share the Information Collected:

We share information collected about your End Users with service providers that assist use with the provision of our Services, as well as in connection with a business transaction or as necessary to comply with our legal obligations.

We share your information and that of your End Users with service providers to perform functions and process your data and to help provide our Services, consistent with this Privacy Policy. For example, we work with service providers to host the Soomla Services. We also work with analytics providers, including Google Analytics (see above) and Mixpanel to help us understand your use of our Services. Other service providers include Website hosting, Marketing Automation, CRM, Cloud File Storage, Accounting software and communication software. The legal basis for this sharing of your information is our legitimate interest in providing our Services efficiently.

Any information Soomla provides to third party services is protected by an appropriate agreement ensuring that it is only used for the purposes for which it was provided. When Soomla receives personal information under the Privacy Shield, as explained below, and then transfers it to third party services, we are liable for any processing of personal information by such third parties that is inconsistent with the Privacy Shield Principles unless we are not responsible for the event giving rise to any alleged damage. In addition, we apply appropriate safeguard to protect your information (see Section 6 below).

We share your information and that of your End Users with our parent company, subsidiaries, joint ventures, or other companies under common control with Soomla in the ordinary operation of our business. In addition, we would share your information, or that of your End Users, if we are involved in a merger, acquisition, consolidation, change of control or sale of all or a portion of our assets or if we undergo bankruptcy or liquidation. The legal basis for this sharing is our legitimate interest in carrying out our business operations.

We share your information and that of your End Users, per your instructions, in order to prevent fraud or abuse to our services, to protect your rights, to comply with our legal obligations and to protect our rights. [each of these should be a click to the below]. The legal basis for this sharing is compliance with the law and our legitimate interest in the prevention of fraud, compliance with legal obligation and the protection of the rights of others.

When requested, we will share or facilitate the sharing of End User information with third parties pursuant to your instructions. We do not have any legal relationship with such parties. You are responsible for entering into separate contractual arrangements with such third parties binding them to comply with data protection obligations. These third party data processors are not sub-processors and we shall not bear any responsibility or liability for sharing information with such parties. The legal basis for this sharing is necessary for the performance of our contract with you.

We will share information to prevent or detect fraud or to address technical issues and if we believe it is necessary to investigate, prevent, or take action regarding situations that involve abuse of the Services infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of the website infrastructure or the Services generally).

We will share information in an emergency or to protect the safety of any person and if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.

We will share information if we are legally required to do so, such as in response to court orders or legal process (e.g., a court order or subpoena), or to establish, protect, or exercise our legal rights or to defend against legal claims or demands, or to comply with requirements of mandatory applicable law. We will also share information as necessary to enforce this Privacy Policy the Terms of Use ( and any other terms that you have agreed to, including to protect the rights, property, or safety of Soomla, its users, or any other person, or the copyright-protected content of the Services.

We also process and share information in an aggregated, de-identified manner, where the information is shared as part of a statistical report and does not contain personal information.

Please see the section “Cookies and Other technologies” below for information about the technologies that we and third parties use to collect information and to learn about options in connection with these.

If you have given permission in connection with using the third party services for the purpose of signing in, or on your preferences set with the third party service, some information about you can be shared with social media services and with others through third party services and may be published by them or may be shared  by default. You understand and agree that a third party service’s use of information collected from you (or as authorized by you) is governed by the third party service’s privacy policies and your settings on the relevant service, and that our use of such information is governed by this Privacy Policy and your Soomla account settings.


  1. Third Party Links

The Services may contain links to third party sites that are not owned or controlled by Soomla. We have no control over the content, privacy policies, or practices of any third party site. You are subject to the policies of those third party sites where applicable. We encourage you to ask questions before you disclose your Personal Information.

  1. Security and Information Protection

We take reasonable precautions to protect your personal information. For example, all personal information collected by us is transferred over https and all personal information stored by us or for us is kept on a server in a secure environment. Only employees, our partners and any sub-contractors who need the information to perform a specific service are granted access to the information.  All of our employees that have access to personal information are bound by confidentiality obligations. Please keep in mind that the Internet is not a 100% secure medium for communication, and we cannot guarantee that your personal information will always remain private when using the Services.

  1. Policy Regarding Children

The Services are not directed to children under the age of 16.  We do not knowingly collect Personal Information from children under 16. If you are under 16, please do not use the Services and do not provide any personal information to us. If you become aware that a child under 16 has provided us with personal information without your consent, please contact us at If you are a California resident under the age of 18 and you wish to remove publicly available content, please contact us at with the subject line “California Eraser”.


  1. Third Party Links

Email communication: Users may opt out of receiving promotional email communication from Soomla by clicking the “unsubscribe” link provided with each email. We will continue to send you notifications necessary for the Services to this email address.

Cookies and trackers: For information on how to opt out of some of the collection of information about you see below in the Section entitled: “Cookies and Other Technologies – What Can You Do About Them?

Deleting your account: You may request that we delete your account or delete information pertaining to your End Users by writing us at If you choose to delete your account, we will begin the process of deleting your account from our systems. We will retain your Personal Information until the earlier of (i) the information is no longer necessary to accomplish the purpose for which it was provided; or (ii) you delete your account as stated above. We will retain End User information under the end of the Services engagement with you or pursuant to a legally binding request for erasure.

  1. How Long Do We Keep Your Information

We retain your information or that of the End User for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or as necessary to protect our legal rights or for certain business requirements. For example, when we process your payments, we will retain this data for longer periods of time as required for tax or accounting purposes. To read more about specific reasons we would retain some data for longer periods of time click here:

I.e. to protect you, other people, and Soomla from fraud, abuse, and unauthorized access.

When you make a payment to us we are often required to retain this information for long period of time for purposes of accounting, dispute resolution and compliance with tax, anti-money laundering, and other financial regulations

To meet any applicable law, regulation, legal process or enforceable governmental request, as required to enforce our terms of service, including investigation of potential violations.

For example, when you share information with other users, deleting it from your account will not eliminate copies maintained by the recipients

If you have directly communicated with us , through a customer support channel, feedback form, or a bug report, we may retain reasonable records of those communications.


Even if you delete your account, keep in mind that the deletion by our third party providers may not be immediate and that the deleted information may persist in backup copies for a reasonable period of time. Also, information that had already been shared with third parties may not be deleted by them. For any privacy or data-protection-related questions, please write to

  1. Cross Border Transfer

Soomla transfers, processes and stores information about you on servers located in a number of countries, including the United States. We also subcontract processing to, or share your information with, third parties located in countries other than your home country.

Transfers of Information: Soomla processes information and uses service providers located in the United States. Therefore, your information may be transferred to the United States for processing.US law may not provide the same protection to your information as that given in your country of residence. For example US government entities may have certain rights to access your personal information.

Soomla Inc. has incorporated Standard Contractual Clauses approved by the EU Commission into agreements with clients that involve transfers of personal information from the European Economic Area (EEA) or from Switzerland to the US.

In addition, for all transfers of personal information we employ appropriate security safeguards such as selecting third party vendors carefully, and ensuring personal information will be used and disclosed only as set out in this privacy policy.

By using this Site or using our products or services to which this privacy notice relates you are consenting to this transfer of your personal information.

  1. Cookies and Other Tecnhologies

11.1 What Are They For? Cookies are text information files that your web browser places on your computer, mobile phone, or other device when you visit a website. The cookie will help website providers recognize your device the next time you visit their website. [There are other similar technologies such as pixel tags (transparent graphic images placed on a web page or in an email, that indicate whether it had been viewed), web bugs (similar to pixel tags), and local storage objects (using mechanisms such as  browser web storage (including HTML 5) and  application data caches), which are used in desktop software or mobile devices.

There are also technologies such as Software Development Kits (SDKs) or Advanced Programming Interfaces (APIs) to facilitate the same types of processes we use cookies for, as described above.

11.2 What Do We Use Them For? We and our third party providers use both session cookies (that expire once you close your web browser) and persistent cookies (which stay on the device for a set period of time or until you delete them) in order to operate our services, and in order to optimize them through the performance of analytics.

These cookies are required for making use of the Services. These cookies include security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties as well as session cookies that remember your log-in session so you can move easily within the Services.

These cookies record some of your activity on the Services as well as information about your device, such as what browser you are running, and what pages you access. This information helps us and our third party service providers diagnose server and software errors, and in cases of abuse, track and mitigate the abuse.

Our service providers, including Google Analytics and Mixpanel, use cookies as part of their tools. These cookies allow our service providers and us to recognize and count the number of users of the Services, to see how they move around the Platform, and how they engage with different functions, including usage statistics, when they are using the Services. This helps us to improve the way our Services  work, for example by making sure our users are finding what they need easily.


What Can You Do About Them? Most browsers accept cookies automatically, but can be configured not to accept them or to indicate when a cookie is being sent. Please note that without cookies, you may not be able to take full advantage of all of the features of the Services. You can opt out of the collection of your information through Google Analytics [link below] and Mixpanel [link below]

Most browsers accept cookies automatically, but can be configured not to accept them or to indicate when a cookie is being sent. Please note that without cookies, you may not be able to take full advantage of all of the features of the Services. Turning off the browser’s cookies will prevent web beacons from tracking your specific activity. The web beacon may still record an anonymous visit from your IP address, but unique information will not be recorded. If you do not want to receive tracking pixels, you will need to disable HTML images in your email client, and that may affect your ability to view images in other emails that you receive. You can find more information about cookies at

Certain information is collected about you by Mixpanel. You can opt-out of Mixpanel’s automatic retention of data collected through your browsers by clicking here []. To track opt-outs Mixpanel uses a persistent opt-out cookie placed on your devices. Mixpanel opt-out cookies will not prevent any other data collection methods. If you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) they may also clear the Mixpanel opt-out cookie.

You can control the information provided to Google and opt out of certain ad provided by Google by using of the of the methods set forth or downloading the Google Analytics opt-out browser add-on for Google Analytics which can be found here []


  1. Browser Do Not Track

The Services do not support Do Not Track at this time. Do Not Track (DNT) is a privacy preference you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For all the details, including how to turn on Do Not Track, visit

  1. Changed to Privacy Policy

Your continued use of the Services after the changes have been made will constitute your acceptance of the changes. Please therefore make sure you read any such notice carefully. If you do not wish to continue using the Services under the new version of the Privacy Policy, please cease using the Services.

  1. Questions or Comments

We welcome questions and comments about this Privacy Policy.  Questions or comments should be directed to

NEW YORK, NY 10016 United States

Last Updated: May 15th, 2018

Effective Date: May 25th, 2018