One of the oldest debates in the short history of in-app ads have been what advertisers should be blacklisted by publishers. Many companies have already started using SOOMLA to gain valuable data in support of such decisions as shown in this case study. However, we’ve noticed recently that many publishers face a problem, even when they have the data.
A comprehensive comparison of eCPMs for 1st impressions and overall, providing a ranking of monetization providers in the mobile industry. By providing data about average 1st impression eCPM in comparison to overall average eCPM, this report aims to give all parties critical data for negotiating such deals.
At SOOMLA we are always advocating being more data driven when it comes to mobile app monetization. This way we are happy whenever we see a publisher stepping up their data game and starting to measure their monetization. In an earlier post we showed how Kongregate doubled their traffic by measuring ads and in this post we will see how Gazeus saved 66% of their budget.
Our drop-in SDK means you can be up and running in a day. We offer a discount for the trial period, so by the time the full fee kicks in, you will already have measurable results that will dwarf the costs.