Our monetization measurement platform allows you to improve your existing systems and drive ad related insights that impact your product, marketing and monetization - making your organization smarter and more informed.
The Advertiser Breakdown screen brings the much-needed transparency to the world of in-app advertising. Our data enables publishers to easily identify high eCPM advertisers, helping to attract more lucrative advertisers and strike direct deals with existing ones. Bad advertisers that increase churn can be easily identified with periodic reports and alerts. Additionally, since ad networks commonly run the same campaign with different payouts, Soomla helps publishers easily identify these overlaps and eliminate cannibalization. Learn more about the impact with this case study.
Most platforms rely on averages to calculate ad revenue from various traffic sources. This can lead to faulty decisions that negatively impact your bottom line. SOOMLA is the only provider that evaluates multiple ad LTV models for each ad-network and campaign type and assigns the most accurate one by constantly comparing against truth sets. By combining the ad TLV data with attribution, IAP revenue and spend data, our customers are able to get a clear picture of the ROI from each traffic source and campaign type. The result is better marketing decisions and faster growth.
Whether you are using stacked waterfalls with multiple price floors for each ad network or if you are setting up fixed CPM deals having more data can increase your yield. The bid distribution analysis is leveraging SOOMLA’s unique ability to track the bid level of every impression. It shows the volume of impressions at each bid level for each network, platform, country and ad-type. We can also help turning the data into insights about price floors set up and waterfall configuration for customers who unlock the Monetization expert option. Read about the results in this case study.
Some users make more than $50 in ad revenue and your top 10% are typically generating over $1 in ad revenue. Tracking these ad whales is critical to your marketing strategy if your ad relays on ad monetization. Our customers have used ad whale tracking to power lookalike campaigns and activate the scale of marketing on Facebook. Others have done so with Google’s universal app campaigns but it all starts with the ability to identify and pinpoint the ad whales through SOOMLA’s unique technology. Want to see results - download this case study.
Visualize your eCPM decay to gain insight and optimize your ad network mix for zero(reduced) remnant inventory.
Automatic updating of any version changed performed in third party SDKs to assure accurate data.
Spot and gain insight on your Ad Whales, the users responsible for most of your ad revenue.
Discover and remove advertisers which increase your churn and drive away users.
Our experts turn data into actionable insights leveraging industry benchmarks and powerful analysis tools.
Get up and running by tomorrow with our easy SDK integration.
Leverage your ad whales data to create lookalikes for Facebook audiences, bringing in more lucrative new users.
Empower your attribution and analytics platforms by displaying our ad revenue data directly in their dashboards.
Automatic updates and information gathering from various SDKs you already use in your App - see them all.
A dedicated SOOMLA team member ensures you get the most performance out of your data.
Measuring opportunity vs. actual impressions filled leads to a more accurate advertiser value.
Establish optimal pricing floors through our data and watch your revenue grow overnight.
Identify your ad whales and acquire more users who generate high ad revenue.Learn More
Expose unique information about advertisers in your app and unleash data driven monetization.Learn More
Find which advertisers increase churn, and reduce your IAP cannibalization.Learn More
We needed a reliable ad revenue attribution partner as a large portion of our revenue is generated by ads and we are a data driven company. SOOMLA is the market leader so choosing them was a no brainer.