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Glossary of Mobile Advertising Terms

Target Audience

What is a Target Audience?

Target Audience is a group of users or consumers within a specific target market who are targeted for a particular advertisement or message. It goes without saying that when advertising your business, you need to know who your target audience is.

While you can just try to reach as many people as possible, it would be more productive if you find out who your target audience is. Usually, businesses use demographic information to determine their target audience, like gender, age, profession, location and other. The whole point of the target audience is to develop an effective marketing strategy by focusing on a specific group of people.

How can you establish a Target Audience

You can start defining your target audience by finding out their gender, age, and other demographic information. To do this, you’ll need to examine your current customers, analyze your services, research your competition, target demographics and so on. You can also offer a special promotion or something similar in exchange for filling out a survey, which would include the information you need.

However, even after you find out about your target audience, you still need to make sure your advertising methods are effective. Continue to do research, monitor new customers and sales or anything else that’s vital for your campaign effectiveness.