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Glossary of Mobile Advertising Terms

CTR (Click-Through-Rate)

What is CTR (Click-Through-Rate)?

CTR (Click-Through-Rate) is a ratio showing how many users clicked on a specific ad after viewing it. It is used quite frequently in online advertising to measure the success of an advertising campaign.

How is CTR calculated?

You can calculate CTR by dividing the total number of ad clicks with the number of times the ad was shown. For example, if you had 10 clicks and 100 views, your CTR would be 10%.

Bear in mind that CTR for ad campaigns can vary greatly, but generally, higher CRT means that the users find your ads relevant and useful. Therefore, the higher the CRT, the more successful the marketing campaign is.

How is CTR measured and utilized?

CTR can be used to evaluate the performance of different advertising channels. For example, you can use CTR to compare banners, video or other campaign types that advertisers use, to see which one proved the most effective.

All in all, CRT is yet another cogwheel that plays an important role in advertising campaigns. One of the main reasons on why is it important is because it can help you calculate how many people actually clicked on the ad after seeing it, and with that, you can find out the strengths and weaknesses of your content.