Even if you are using another analytics platform it will give you a sense of what you are looking for. In short, D1 retention is how many users played your game 1 day after the first day they played. If you had 1,000 users that downloaded your game and played it in one specific day and the next day 350 of them came back to play again your D1 retention is 35%. One popular benchmark in the mobile games industry is 40%,20%,10% for D1, D7 and D30 retention – this is considered good retention and not all games get there.
In order to calculate your app revenue, we need 2 types of monetization inputs: IAP and Ads. For In-App Purchase (IAP), the two input fields are:
The ARPPU is impacted greatly based on what type of app you have. Some apps and games simply sell remove ads for $1 and then the ARPPU will be $1. Strategy game apps on the other hand allow the user to build armies and castles by buying virtual currency and create a competitive state that can lead users to spend hundreds of dollars in the app.
On the Ad side of things, you will need to enter the following fields:
Another critical set of data for calculating the app revenue is how many users you will have. You will need to enter the expected number of downloads per day and the traffic mix between Tier 1 (US, UK, CA, AU, DE, FR, NO, FI, SE) and Tier 2 countries. If you are unsure about the values for these fields or other fields in the calculator you can also check out our game benchmarks post.
Here you will find the estimated daily app revenue alongside other results: