TRACEBACK data becomes even more useful when you combine it with other data points. Our Data-Pipelining Integrations are exactly about that. You can send traceback data to your own BI or CRM using REST API. You can pipeline the data to different attribution and analytics platforms and you can have ad revenue data show up in the Facebook Ads Manager dashboard. You control where your data goes.
We needed a reliable ad revenue attribution partner as a large portion of our revenue is generated by ads and we are a data driven company. SOOMLA is the market leader so choosing them was a no brainer.